Peak Milk Apologizes To Christians Over Insensitive Easter Advert

The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has apologised to the Christian Association of Nigeria for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday, adding that the advertisement has been withdrawn.

While acknowledging the sensitivity of the social media post “considering the sobriety of the season,” the organisation said it was not intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.

The Executive Director, Ore Famurewa, expressed remorse in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, “Apology for the Good Friday social media post by the Peak Brand”.

“We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.

“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards”, Famurewa said.