TikTok Removes 2.1 Million Videos In Nigeria For Policy Violations
TikTok announced that it removed over 2.1 million videos from its platform in Nigeria during the second quarter of 2024 for violating community guidelines. This move is part of TikTok’s ongoing efforts to improve content moderation and ensure a safer online environment for its users. The removals represent less than 1% of total uploads in Nigeria during the reporting period.
According to TikTok’s Community Guidelines Enforcement Report, the majority of these videos were flagged and removed proactively. In fact, 99.1% of the videos were taken down before users reported them, with 90.7% being removed within 24 hours. The report emphasizes TikTok’s commitment to staying ahead of harmful content and safeguarding the platform for its Nigerian users.
TikTok’s proactive content moderation efforts have been bolstered by significant investments in technology aimed at identifying and removing harmful material more effectively. The platform has continually sought to enhance its transparency and platform safety, and these measures reflect TikTok’s broader global strategy to keep its diverse user base secure from inappropriate content.
Globally, TikTok removed over 178 million videos by June 2024, with an overwhelming 144 million of these removals managed by automated systems. TikTok’s global proactive detection rate now stands at 98.2%, demonstrating how its technology is increasingly effective at identifying and eliminating harmful content before it can be viewed by users.
The company behind TikTok, ByteDance, continues to maintain a strong focus on content safety across its global platforms. ByteDance, a Chinese-founded private company, is structured with 60% of ownership held by global institutional investors, while the remaining 40% is shared between its founders and employees.
With the growing use of the platform in Nigeria, TikTok aims to ensure that the experience remains positive, informative, and secure for all users. The company has reiterated its dedication to improving content moderation practices in Nigeria and beyond, making significant strides in creating a safer digital space through innovative technology and rigorous enforcement of its guidelines.
