Top 5 shopping habits to adopt during the holiday

The holiday is here and the best time to flex is now before work resumes fully. The top 5 shopping habits to adopt during the holiday season in 2023 are:

Starting Early: 50% of shoppers start holiday shopping before Thanksgiving, while only 7% wait until a few weeks before Christmas.

Emphasis on Value & Affordability: Customers prioritize value and affordability, setting aside brand loyalty and shopping around for better deals due to economic uncertainty.

Increased Embrace of E-Commerce and Omnichannel Experiences: There is a growing trend of shopping both online and in-store, with 53% of respondents planning to use social media to assist and research holiday gifting.

Influence of Shipping Costs: Shipping costs have emerged as a significant factor in consumers’ online shopping choices, with 62% of respondents being influenced by it this holiday season.

Early Promotions and Incentives: Consumers are becoming more proactive in their shopping habits, and retailers are offering early promotions and incentives to attract them.

These habits reflect a shift towards early, value-conscious, and omnichannel shopping experiences, influenced by factors such as economic uncertainty and the increasing importance of shipping costs.